Timing Your Email Marketing

Josh, our VP of Marketing at Lumosity, was featured in an article over at Marketing Sherpa. Josh goes over the efforts he initiated to determine the optimum timing for marketing emails that convert free trials to paying customers. The industry tradition is to send the emails Tuesday through Thursday. The gist of Josh's findings: send the email at the same day of the week that the customer first signed up for the free trial. Read more: Best Day to Convert Trial Signups: Test Results