I haven't spent a lot of time in Roblox, even though both of my kids have spent significant amounts of their time and my money there, but this essay about how it compares to those places where teenagers hang out and create their own space away from the rest of the world really resonates. It makes me want to give it a try again.
Some choice excerpts:
On his first experience in Roblox:
In one of the very first games we played together (a work-in-progress safari game, the link to which I have since lost), V became a zebra, and I was a lioness. We ran around a broad plain populated by other animals, trees in the distance, low clouds overhead, and the buzzing of insects on a 2-minute loop. The chat was full of messages from prey to prey, predator to predator. V was almost immediately killed by a cheetah who then got in the chat to say, “Overyone come to pr,” “theres meat.” Summoned, I did so, and as I ate the still-living digital body of my friend in the company of a stranger in the shape of a wild dog, I thought, “Oh. This is special.”
On the game creation tools:
But perhaps the most interesting thing about Roblox Studio is the Toolbox. Other game engines have assets stores, but none of them feel like this: a rollicking, copyright-fucked, messy, virus-filled, unsortable pile of labor and of love.
On the long tail of forgotten worlds (games) waiting to be stumbled upon:
But the things I am making in Roblox are not what are unique or compelling about Roblox, and the same could be said for most of the big games that populate the platform’s front page. Instead, what is so special here are the millions of bizarre little worlds, all networked together and waiting (mostly empty, sometimes for over a decade) to be dropped into and explored with friends.
On the "brutal" monetization situation:
As a developer, you can monetize your own games in a variety of ways, from the above-board (tip jars! cosmetics!) to the scammy. Developers earn 70% of Robux spent in their games, which is a pretty standard cut for an app store/developer split. However, getting USD back out of Robux is a different story. The payout exchange rate drops to $0.0035 USD per 1 Robux, meaning the takeaway in real world currency is roughly 24.5% of any in-game commerce—a brutally extractive exchange rate.